Writing your content from the bottom up.

People often just scan online content rather than read it word for word, but you can get your reader’s attention by using an old newspaper writing technique.

The Inverted Pyramid
Newspaper stories are often written in an inverted pyramid style, a style that also works well with online content.  In the inverted pyramid, simply put your conclusion or summary first, and then follow it with the main body of your content.  This method is very effective at getting people’s attention and also helps them to focus on the important points in the body of the text.

If this style of writing is new to you, try one or more of these three simple techniques:

• Write your content, as you would normally do, ending the piece with a paragraph summarizing its main points.  Then, simply cut that summary and paste it at the beginning of the article.
• For small bodies of text, write a one or two sentence lead that tells the reader what the article is about.
• Instead of using a lead paragraph or sentence, try using titles, headings or subtitles that briefly summarize the following section of text.  Emphasize those headings by bolding or underlining them.

Have fun experimenting with the inverted pyramid method!  Writing for the web has never been this easy!